Case study: CSS Platinum

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The client

CSS Platinum is a cybersecurity company that provides services to the Maritime and Superyacht Industry. To help them reach their target audience and increase brand awareness, they turned to Digital Marketing agency Trigger Marketing.

The challenge

Education and brand awareness were the critical requirements for CSS Platinum, their audience of high-net-worth clients were prime targets for cybercriminal organisations but needed to understand the dangers without confusion. The brand also needed to resonate with its premium audience.

The solution

Trigger Marketing provided a virtual marketing team that created a marketing strategy and supported CSS Platinum every step of the way. This included brand development for new products and services, webinars, eMarketing campaigns, vendor engagement, event promotion, PPC, SEO and a monthly newsletter to customers.

The team also developed a dynamic, mobile responsive website with stunning design and messaging that showcased CSS Platinum’s skills and expertise whilst underlining the cybersecurity company’s commitment to the Superyacht and Maritime Industry.

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The results

The strategies implemented by Trigger Marketing resulted in increased brand awareness and a higher customer engagement rate. With improved website performance and increased leads, CSS Platinum was able to reach its target audience and successfully achieve its goals.

The deliverables

  • Virtual Marketing Team
  • New Website
  • eMarketing campaigns
  • Webinars
  • PPC
  • SEO
  • Partner Management
  • Monthly Customer Newsletter

The team at Trigger Marketing have been by our side since 2020, and we have enjoyed an excellent partnership with outstanding results. The website, collateral and branding work was delivered to the highest standard.

Mike Wills, Co-Founder & Director
CSS Platinum