Case study: Bridgeworks

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The client

Bridgeworks are a data performance and optimisation vendor whose data acceleration technology has revolutionised Wide Area Networks, allowing their customers to reach data transfer speeds up to 200x faster.

The challenge

Bridgeworks needed to address their partner channel and end-user GTM strategy and approached digital specialist Trigger Marketing to create a new website and assets, including a logo rebrand.

The solutions

Trigger Marketing held a discovery workshop session to understand how Bridgeworks help enterprise and SMB customers across the globe with their unique data acceleration technology. The teams worked closely to create a new website and logo reflecting Bridgeworks’ innovative products, solutions, and assets to support their channel partners.

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The results

Bridgeworks successfully rebranded and positioned itself as a market leader in the data performance and WAN optimisation. The newly designed website saw a significant increase in traffic and engagement. Additionally, Trigger Marketing created an array of assets for channel partners, including an interactive data speed calculator, white papers, and datasheets that provided a range of collateral for partners to promote Bridgeworks’ products and services.

The deliverables

  • New Website
  • Logo Rebrand
  • Collateral Package
  • Reseller Channel Marketing
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Trigger Marketing’s expertise in digital marketing for IT & Tech was what we needed to take our company to the next level. Their team worked closely with us to develop a website and marketing assets that truly captured the essence of our brand.

Davd Trossell, CEO / CTO
Bridgeworks Ltd